GOING UP?
OUR PASSION
OUR PASSION
Everything starts on the Ground Floor. Every project begins with passion.
We built this company on purpose-driven storytelling — not just commercial goals.
Perseverance, resilience, and the indomitable human spirit permeate our work.
OUR PARTNERSHIPS
OUR PARTNERSHIPS
At Ground Floor, we’re not here to make ads or assets — we’re here to tell real stories with you. Stories that feel natural, that people actually want to watch, and that just so happen to be great marketing.
Our partnership work specializes in helping people and brands tell meaningful stories that highlight their philanthropic missions and nonprofit partnerships.
OUR APPROACH
AUTHENTICITY FIRST
Real stories, real people, real impact.
HIGH QUALITY, NIMBLE PRODUCTION
Run-and-gun or full-scale crew, tailored to your needs.
STORY-DRIVEN STRATEGY
We craft narratives that resonate beyond traditional advertising.
WHO WE WORK WITH
Whether you're a global brand or an emerging artist, authenticity in your brand has never been more crucial.
We collaborate with everyone, crafting compelling narratives that resonate.
We elevate your story from the Ground Up.
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Our biggest passion — helping organizations amplify their meaningful missions.
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Labels, artists, music festivals, sports/athletics. Content strategy for anyone looking to build their personal brand and grow their own art and passion.
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Destination brands looking for immersive content
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Brands that align with culture, design, and creativity. We love discovering the minds behind them.
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Yes, that’s us. Even our passion projects are brand relevant.
THE FOUNDER
Maximilian Stafford is a versatile creative producer with a passion for stories of perseverance, resilience, and the indomitable human spirit. Maximilian develops, produces, and distributes dynamic projects that span documentaries, music videos, narratives, and branded content. With expertise in video, photography, and creative direction, Max oversees every aspect of production, bringing a unique blend of big-picture vision and meticulous attention to detail to every production. Maximilian is far more than just a desk-bound, paperwork-drowned producer.
To learn more or to get in touch, visit maxstafford.com
